Re: [Frameworks] FInal Cut Pro X

From: sef208 <>
Date: Thu, 30 Jun 2011 20:11:46 -0400

I wouldn't limit it only to "senior" artists...

On Thu, Jun 30, 2011 at 6:44 PM, Flick Harrison <>wrote:

> As Debord said, the main function of our society is now the production of
> spectacle. The spectacle's purpose is to alienate us from life and each
> other, to prevent social interactions that are unmediated by the spectacle.
> Fifteen years of engagement with the FCP-using professional class is, at
> best, a good self-funding, street-cred foundation for the consumer version
> of FCP. It could be the same as the free itunes app of yesteryear which
> slowly led us to the Itunes Store and thence to the app store, iphone and
> ipad.
> Since photoshop or thereabouts, the line between artist / consumer /
> producer is blurred for many reasons. Popping out a lower-cost version of
> FCP should goose the production stream across the board, not only helping
> fill the million-channel universe with consumer-produced stuff but driving
> the wages of pros down.
> Final Cut X fits perfectly into this paradigm - it's part of Apple's
> mission to stop selling software / hardware and start selling
> experiences. You produce video with Final Cut X / Imovie / whatever because
> it's a way to keep you on the mac, where you'll get app-store suggestions
> etc. and listen to Itunes where you'll buy things.
> Then you'll post your movie on Youtube so that other people will spend more
> time on their computer watching it, where they'll get ads pushed at them.
> Professional content producers are a bit of a problem in this system
> because they expect to get paid for producing content, and because they have
> a set of specific needs. Apple is smart to abandon them because the rest of
> the public will buy whatever software Apple puts in front of them if it is
> "slick" and "fun," and they'll learn to accept its paradigms rather than
> vice-versa.
> Senior artists in any discipline are a problem, partly because they want to
> get paid, but also because they are interested in ideas and formal
> innovation rather than spectacle. They try to make work that reduces their
> own and their audiences' alienation rather than increasing it.
> -Flick
> *--*
> [image: Zero for Conduct - Flick's News]<>
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Received on Thu Jun 30 2011 - 17:11:56 CDT