[Frameworks] MSNBC: "Report: 35mm film will be dead by 2015"

From: Chris Kennedy <chris_at_signaltoground.com>
Date: Thu, 17 Nov 2011 00:22:02 -0500

"By the end of 2012, the share of 35mm will decline to 37 percent of global
cinema screens, with digital accounting for the remaining 63 percent. This
represents a dramatic decline for 35mm, which was used in 68 percent of
global cinema screens in 2010. In 2015, 35mm will be used in just 17 percent
of global movie screens, relegating it to a niche projection format."

Sounds like its time for a new slogan: "We are the 17%"

Anyone else surprised to be part of a niche market?



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Received on Wed Nov 16 2011 - 21:22:20 CST