Since the early 80s I worked with ad people for many years AND NEVER ONCE
they did generate a single original idea.
They always carired around art books with dozens of yellow post it notes
marking pages for the artworks they wanted to rip off for the commercial
they were currently working on. Later in the 90s they progressed to renting
movies with scenes simliar to the ones they needed and editing those scenes
into what they called "Creative reels" that they gave to the Prod Designer
and DP to copy from.
Ads are the rot of intellect.
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Received on Tue Mar 29 2011 - 15:53:25 CDT
