From: Will Swofford Cameron (email suppressed)
Date: Sun Aug 01 2010 - 12:02:48 PDT
has anyone seen this MUSIC IS MATH lecture by Chris Weingarten?
His point is that the sheer mathematics of online distribution and
revenue is quickly limiting what gets noticed. I would tend to agree.
It is possible to imagine a future where high quality physical objects
(books, dvds, lps and their combinations) continue to be the most
creative and highest value distribution and delivery mechanism for
localized communities to share memorable works.
Especially when all mainstream content channels go virtual / digital /
dis-embodied, we will have more space our our coffee tables,
bookshelves and nightstands for creative, limited edition works we
An embodied experience such as a well made DVD with deluxe booklet has
one form of context, whereas a dis-embodied experience such an APP or
the "ITUNES LP" which offers "exclusive digital extras" has another.
Just as social networks like facebook have altered the meaning of
"friendship", and arguably diminished it's scope - so the experience
of works are crippled by the inadequacy of digitally distributed
files. Sans intentional packaging, digitally distributed objects gain
a certain nimble quality - they can jump containers, they can "go
viral" etc -, but what are we losing in process?
It could be safe to say that the current methods of locating digital
files, such as rating, tagging one's itunes library or personal hard
drive folders, have become too uninteresting high maintenance for
most. There are too many "voices" to catalog, with cataloging tools
that leave only one at the mecry of the hegemony of search based
All this pales in comparison to the experiential richness and
accessibility of a shelf full of one's own vinyl and books - there is
a level of excitement possible in browsing this way that we haven't
been able to replicate online yet.
I was at Rick Prelinger's lecture on the Prelinger Library @ The
Public School recently, and his comment that @ prelinger library they
are using the physical world to index the digital was very powerful.
Digitized books in the prelinger library are marked, so that if one is
wandering in the stacks they can get a sense for which materials are
available online. Does this interface more tangibly with the way human
memory and inquisitiveness may operate? At the lecture we discussed
the idea that playstation-like video games, where interactive
designers reconstruct meaningful experiences, may be the end game to
close this gap where we are able to get others excited about our works
While our new company GreenerMags.com is working on a platform that
swims with some of these issues, and there is a lot of others too- my
guess is that the current wave of software and devices devoted to
delivering media experiences may not be able to tackle these issues.
Most frameworkers are not able to pay to produce such things as iPad /
iPhone Apps anyways and may need to wait until the cost / learning
curve of literally programming new organizational software systems for
the contextual distribution of our works converges with as-yet
unavailable hardware systems.
We may need to design these distribution mechanisms ourselves in the
future, unless we want to be at the whim of whatever user interfaces
that are organized based upon generating online ad revenue.
IMHO Giving it away for free online at the same time as we charge for
the well-crafted object might be the near term solution....
Until then I will happily throw a couple bucks at labels like
www.factorytwentyfive.com who are keeping up the commitment to quality
physical objects. Check out their double gate fold LP / DVD products.
On Sun, Aug 1, 2010 at 2:11 PM, Sandra Maliga <email suppressed> wrote:
> Yes, I agree. DVDs are over. And soon plastic credit cards will be
> gone too in favor of using your mobile phone to pay for stuff.
> On Jul 31, 2010, at 5:41 PM, Brook Hinton wrote:
>> Ken, another option is to have someplace like Diskmakers print up
>> blank DVD-Rs with the artwork already on them. Just go to their short
>> run link (or whatever its called now) and there will be an option to
>> print on disks without duplicating the video in their custom quote
>> generator. Saves a lot of time.
>> I got really really sick of the rigamarole involve with printing
>> direct on disk with my epson inkjet, and of the waiting. I went back
>> to sharpies.
>> But I pretty much only send out screeners to people who ask directly
>> for them these days, and try to encourage the rest to let me send them
>> a URL to preview on the web, unless its a really major piece (and I
>> haven't done anything that meets my standards for that in a while). I.
>> Hate. DVDs. And the size of the landfill they end up in.
>> Brook Hinton
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