From: Ball Steven (email suppressed)
Date: Fri Feb 08 2008 - 17:24:04 PST
...and of course all the aspirant competition winners have to do is
to recycle a few old video art/experimental film ideas, because it's
unlikely that the ad agencies will recognise them, or even care less
for that matter. Everybody wins ...don't they?!
On 9 Feb 2008, at 00:57, db wrote:
> On Feb 8, 2008, at 2:59 PM, Ball Steven wrote:
>> They 'won' cash for making an advertisement for a multinational
>> financial company?
> Yes. This is a fairly new exploitive trend in the advertising,
> corporate, music industries, trying to ride on the viral wave I
> think. Flir, a company that manufactures hi-tech surveillance gear,
> recently posted a similar project on Craigslist offering "up to"
> $2000 for the creation of viral videos using their gear.
> Some locals to PDX won a similar contest sponsored by Tropicana (I
> think $20k, though I don't know if that included covering
> production costs, so even winning could potentially be a financial
> loss). I'm seeing a lot of bands offering filmmakers "great"
> opportunities like this. "Use our footage and, if you win the
> contest, we'll give you a new camera and $6000" kind of things. Of
> course this usually involves giving up all rights to submitted
> work, whether it is selected or not, "for perpetuity and across the
> Admittedly, $10k is nothing I would balk at taking should something
> I did win such a contest. But this practice is exploitive in the
> sense that it offers a way for corporations to bypass the
> production industry professional fee standards by offering "fame"
> in exchange for substandard rates of exchange. When one considers
> that $40k is a "modest" budget for postproduction services on a
> commercial, getting an entire spot, produced, edited and submitted
> with no limits on re-use is very nearly free money for the sponsors
> of such contests.
> Here is wording for the contract required to submit to one such
>> 3. I hereby grant to Producer, their assigns and affiliates the
>> perpetual, irrevocable right and license to distribute,
>> broadcast, and otherwise exploit the submitted material, gratis,
>> throughout the universe, in any and all manners, formats and
>> media, whether now known or hereafter devised, in connection with
>> The Series Website, the Series or otherwise, including, but not
>> limited to, the non-exclusive, fully paid, universal license to
>> use, copy, digitize, sublicense, transmit, distribute, publicly
>> perform, publish, delete or display such submitted material, or
>> any portion thereof, in any media now known or hereafter devised
>> including, but not limited to The Series Website, or the Series.
>> I authorize you, and any entities affiliated or in privity with
>> you, to utilize on a non-exclusive basis, for eternity and in any
>> manner you see fit, the submitted material to you, and to make
>> derivative works from such materials. I agree that such use shall
>> be freely assignable by you, and that you and your assignees and
>> licensees shall have no obligations whatsoever to me. I hereby
>> grant you permission to and you shall have the right and sole
>> discretion to edit, alter, modify or change any part of the
>> submitted material for any reason in connection with your (or your
>> assignee’s or licensee’s) use thereof.
> Here's another contest:
>> Hi all,
>> My guess is a good chunk of you are not "American Idol" watchers
>> so probably didn't see the promo for a new reality show being
>> created by Mark Burnett (reality king) and Steven Spielberg to
>> find the next great director. (www.thelot.com)
> and from the music industry side of things:
> Wow. Cool. I get a mini HD camera, OR an iMac, OR a video iPod
> (value, $600-$1400?) and Modest Mouse gets a video that would
> normally cost them at least $30-75k to produce.
> For info on FrameWorks, contact Pip Chodorov at <email suppressed>.
For info on FrameWorks, contact Pip Chodorov at <email suppressed>.