From: Doug vanderHoof (email suppressed)
Date: Mon Jan 30 2006 - 18:06:52 PST

On 1/30/06 6:34 PM, "Madison Brookshire" <email suppressed> wrote:

> "Content betrays itself." (He was quoting a theorist whose name escapes me).
> If your film purports to be anti-war, but is in fact a slick commercial for
> yourself, this will be visible. If your film purports to be anti-corporate and
> anti-consumerist but is in fact a multi-million dollar investment that
> advertises that which it supposedly attacks (a la Fight Club), this will be
> visible.
Madison and All,
    There are some conditions where the truth might not out. If you give
your audience reasons not to suspect you, sometimes they will ignore the
reasons to suspect, no? If there's some payoff, like tittilation, flattery,
reassurance, if you create a threat and the relief from the threat is to not
suspect, don't people sometimes not suspect?
    Maybe you're talking about a very rarified audience. They work to be
critical, skeptical, analytical instead of entertained. Nothing wrong with
that, by the way. It's just a rare bunch of people. Except for them, I
think you can count on fooling, or at least distracting a huge chunk of your
audience. That's what some of them want.
    I do this for a living. Don't worry, I've pledged never to use my power
to evil ends, but you CAN fool people. You can keep invisible those
failings you're discussing. Your audience will help.
    Or am I missing some part of this movie because I came in partway

PS Full disclosure: I'm for life, more or less, and I'm totally against
the war.

Doug vanderHoof
Modern Media
Bucktown, Chicago

For info on FrameWorks, contact Pip Chodorov at <email suppressed>.