Re: [Frameworks] Forbes editorial about Kodak

From: Aaron F. Ross <>
Date: Tue, 04 Oct 2011 12:40:28 -0700

Regarding the allegation that my last post was technically inaccurate--

Altering exposure in post with no loss in quality is possible High
Dynamic Range imaging. This type of sensor captures the entire range
of brightness values visible to the human eye-- much greater latitude
than any conventional camera, analog or digital. Exposure can
literally be set in post. HDR sensors are not affordable yet, but
they will be in a few years. Meanwhile, HDR still photos can be
constructed from multiple bracketed conventional exposures.

As for depth of field in post, that is also coming soon to a digital
camera near you. Light field cameras work by capturing not just the
wavelength and intensity of light, but also its direction vectors.
Images can be focused after they are shot with no loss in quality.

So actually, I do know what I'm talking about. I try to stay abreast
of the latest technologies in image-making. Anyone who has a
sentimental attachment to a particular technology is bound to be left
twisting in the wind when technology inevitably changes. Likewise,
anyone who buys into the myth of progress will find him or herself
saddled with a lot of useless gadgets.

Thinking critically about technology is a necessary condition for
success in this postmodern world.


At 10/4/2011, Alistair Stray <> wrote:
>wow, speaking as a digital artist that is quite an uneducated and
>illinformed post I've read arguing the benefits of the digital
>medium over film.
>"where exposure and depth of field can be entirely controlled in
>*POST* with no loss of quality." Thats just bollocks isn't it ? Or
>do you really believe that there is no loss of quality altering
>exposure in post ? You're not very technically savvy in relation to
>concepts such as dynamic range if you do. Do you also believe DOF
>alterations in post accurately mirror the look of lenses ? Also,
>building a Zdepth channel to perform DOF changes is hardly a simple,
>and rarely a completely accurate, or indeed a fast procedure. Out of
>interest are you also one of these people who use the term 'film
>look' when talking about digital cameras, lenses etc ?
>As others have said Kodak were extremely important in driving a lot
>of the changes towards digital.Also, artists choose their medium for
>the aesthetics and the control they want among other things. Digital
>does not look like or respond like film does, and vice versa (just
>keep adding more stops of sensitivity to those sensors, HDR Sensors
>? haha.. you're missing the point), both mediums have their place
>and role to artists.
>- Stray.
>From: Aaron F. Ross <>
>Sent: Tuesday, 4 October 2011, 1:41
>Subject: [Frameworks] Forbes editorial about Kodak
>Once again, the old guard clings to obsolete business models and is
>ultimately swept away by inevitable shifts in technology. The party's
>winding down, folks. CDs, newspapers, and now analog film are going
>the way of the wax cylinder. The canary in the coal mine dropped dead
>about ten years ago, now the roof is about to collapse.
>35mm motion picture film will still keep hanging on for a few more
>years, despite the fact that high-end digital cameras have now
>surpassed the imaging quality of most 35mm film stocks. Anyone who is
>unwilling to adapt to digital imaging had better start hoarding film
>stock in their walk-in freezers. The day that HDR sensors become
>affordable is the day that analog film unequivocably becomes more
>trouble than it's worth. Sprocket holes seem increasingly quaint in a
>world where exposure and depth of field can be entirely controlled in
>*POST* with no loss of quality.
>I'm not a hater, I'm just pointing out a reality that may be painful
>for many on this list. Don't look to Fuji to save you, they're
>ultimately headed for the dumpster as well. Starting up another
>Impossible Project is a noble idea, but from what I've seen, these
>handmade stocks can't compete with the real deal.
>Aaron F. Ross
>Digital Arts Guild
>FrameWorks mailing list
>_______________________________________________ FrameWorks mailing


Aaron F. Ross
Digital Arts Guild

FrameWorks mailing list
Received on Tue Oct 04 2011 - 12:40:40 CDT