Re: [Frameworks] Current situation with Film Festivals

From: Lyra Hill (email suppressed)
Date: Wed Feb 16 2011 - 18:34:10 PST

Dear Matt Helme, and everybody,

I agree with many of the points people have made in this discussion,
including some about the benefits of online distribution. But I don't
believe cultivating an internet audience necessitates ten individual,
repetitive plugs for your work in an otherwise stimulating discussion. It is
valid to search for ways to distinguish oneself among millions of videos,
especially if one believes YouTube (and the like) to be cinema's final
destination. However, luring interested viewers relies on good will as well
as quality work, and often a single, attractive, well placed announcement
will do. You already mentioned that your show is free. Perhaps you are
engaging in ironic-conceptual list-serve performance art as commentary on
the subject at hand.

On a related note, I'd like to point out that the number of views on
internet videos is often deceptive. I believe the upgraded Vimeo accounts
have a feature where you can see how many people load your video and how
many people actually watch it. It's a lot harder to leave a theater than
click on a more interesting link. I'm not trying to downplay the importance
of making work available (should the artist choose to) to the widest
possible range of people. I like being able to easily access experimental
work, and I like that my friends and family and maybe strangers can see my
movies without having to travel, but I'm glad I don't have one of those
Vimeo accounts, because that feature would depress me.


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