Found Footage Challenge (corporate style)

From: Jeff Kreines (email suppressed)
Date: Sun Apr 02 2006 - 15:03:36 PDT


As part of a creative new ad campaign for the new Tahoe, General
Motors has teamed up with Donald Trump's 'The Apprentice' franchise
to create a website that allows prospectives to make their own
commercials online. The website allows readers to select backgrounds,
video shots, and input text in an attempt to win prizes ranging from
a Jackson Hole Getaway to a trip to the Major League Baseball All-
Star Game.

Rather predictably, however, certain surfers have been using the spot-
building website for purposes that donít exactly put Chevroletís
newest in the best light. Unfortunately, GM's webmeisters appear to
be asleep at the wheel, as we can't imagine these derogatory ads
staying up on purpose.

*Check out these for a few examples: One Two Three Four Five Six

http://www.autoblog.com/2006/03/31/chevys-make-your-own-tahoe-
commercial-not-exactly-going-as-pl/

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For info on FrameWorks, contact Pip Chodorov at <email suppressed>.