Re: shiny, shiny fish!!!

From: contact (email suppressed)
Date: Wed Jan 04 2006 - 13:27:01 PST

> but speaking of advertising, it reminded me of
> something i saw in chicago while riding the train
> (Blue Line at Clarke and Lake). an ad agency
> (sub-media) is using the simplicity of persistance of
> vision to create the illusion of a video projection
> underground that passangers on the train can view. it
> was a target ad last time i saw it, and it lasted for
> about 15 seconds. has anyone seen this in other
> cities?

Once in a train tunnel in Switzerland (near Basel?) I saw something
like this.
I think there were two sequences, one for Swatch and one for Nike.
They each lasted for at least 15-20 seconds and consisted of series of
billboards illuminated by fluorescent lights.
As the train blew by, a little motion picture happened alongside.
Since the train was going very fast, there must have been A LOT of
individual billboards. This was 8 years ago, and I don't know why it
isn't more common now. (perhaps it's expensive.)
Not that I'm fond of ads in public spaces (or wasting electricity), but
the claustrophobe in me kind of appreciated the illumination
underground. And it was just so wonderfully low-tech!


For info on FrameWorks, contact Pip Chodorov at <email suppressed>.