From: Alain LeTourneau (email suppressed)
Date: Mon Mar 22 2004 - 14:38:41 PST
--- James Kreul <email suppressed> wrote:
> By the way, I hope it was clear in my earlier post
> that I didn't agree with
> the "what do the readers want" idea, I was just
> trying to express how
> editors seem to approach these questions. This is
> not only a problem in
> arts coverage, it obviously affects how news in
> general is covered in local
> papers (or any paper/network for that matter). But
> rather than arguing why
> this mentality doesn't make sense (which isn't that
> hard) it's important to
> understand you have to go up against those ideas
> when pursuing local press
> coverage.
As always James I appreciate your thoughtful comments.
I should have made it clear in my message that I did
*not* think you were implying anything about what
readers want but instead presenting the postion of
most editors....and I have to say I absolutely agree
that it is the position of most editors, and a
distgusting one.
I also agree with your comments about bankable
programs when attempting to get press coverage. Laying
out a schedule and deciding what comes when and what
programs act as a springboard for an entire series is
critical.
I have often thought that the best way to get
consistent "visibility" is to pay for one of those
business card sized adds in the weekly paper. The
capsule review will always be there, but an ad could
only help the situation.
Glancing in a weekly paper on any given week usually
reveals a big film that gets: a distributors ad, and
ad from the theater where its playing, a review, and
on occasion a number of stills too. I always get a
kick out of this....blanket coverage...it's as if
there's nothing else happening in town but a couple of
films (from H-wood).
Best,
Alain
=====
Alain LeTourneau
425 SE 3rd, no. 400
Portland, Oregon 97214 USA
503-231-6548
LIGHTHOUSE CINEMA
http://www.lighthousecinema.org/
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